Momtastic – Amina Fera – The Tupperware Lady

The purpose of my blog has been to share my journey as a parent, and to celebrate motherhood! Not just me, but mommies all around me as well! And with that in mind, I am starting a new section called MOMTASTIC ?!  I will be interviewing inspirational mommas who are wearing multiple hats, and managing it all with panache!

My September sweetheart is mompreneur Amina Fera, who is also known as the Tupperware lady! Amina who is originally from India is mom to Ahaan, Azaan and  Aayat who is 21 months old. She has been living in Doha for four years with her family. She started her tupperware business because of the big difference it made to her own life with organizing her kitchen, and knowing that she could help other ladies like her.

Name 

Amina Fera

Explain yourself in about 10 words.

Ambitious, perfectionist, multi-tasker, optimistic, shopaholic, down to earth, organized, punctual, simple and humble 🙂

Tell us about your ‘The Best Tupperware Deals in Qatar’.

It’s basically an online portal that sells the globally renowned Tupperware products. Our smart product range includes preparation, storage, containment, on-the-go sets and serving products for family and home. As an associate to a responsible brand and eco-sensitive company, we are committed to staying focused on delivering high-quality products and customer service excellence. Personally, I think it is the perfect way to keep any kitchen or space organized.

Why did you launch this as a business? Tell us about your journey so far.

I am associated with Tupperware since 2011 . It all started with my kitchen, back in India. I had enough of the bugs that came up in my pulses, rice and others. Yeah! I cook just for sustenance, so I wondered if it is maybe because I was not using those pulses and grains often that the bugs made it their home. But soon I realized that it was because the containers I was using was not air-tight and was not sealed properly. I needed find solutions and my hunt for high quality storage options led me to Tupperware. With the green signal from the husband, I undertook the mission impossible of re-organizing my entire kitchen. And the new day dawned and we lived happily ever after – bug free! Yay!

Meanwhile, Tupperware approached me to become a consultant. This tied in with their goals to empower women, and help the ladies save money as well in the process. I didn’t think much of it then, but after a few months, I realized there was potential there. After all – I was living in a community of 1500+ flats. They definitely would have use for good quality tupperware, and it would help give me a small income as well. I started a blog and a Facebook page as is the  norm with most small scale businesses and then! BOOM! it expanded from community to that area and then the state and then it was from all over India with a few clients internationally 🙂 I was quite thrilled with how fast and how far our reach had grown.

We relocated to Qatar in 2013. It took a while getting settled, and soon after, it was baby # 3 on board and time just flew. Once my baby girl turned 3 months, it suddenly clicked me – let us bring Tupperware to Doha. There were naysayers! I was mocked by people – “huh! Why will people in Doha buy Tupperware when there is IKEA?” But I was adamant! To our surprise, Alhamdulillah! We didn’t have to do much of marketing even. The brand name spoke for itself. Tupperware fanfare in Doha was overwhelming. The first public exposure was at the MIA Park bazaar last year. And the journey continues ……

What makes your business unique? 

The product quality. We sell the reigning Tupperware products in the world. All Tupperware products are made from safe and non-toxic materials. The containers do not release any harmful chemicals in food or liquid contents. When life is moving at a nanosecond pace – be it our lunch sets, refrigerator storage, microwave, dry storage or aqua-safe range – it all ensures that you are equipped well to keep up to the demands of this fast moving life. Tupperware brand isn’t just hype – it actually extend the life of leftover food and keeps food fresh on-the-go. The all around seals are 100% spill proof, BPA free and highest in quality and design.

I know a lot of people are vary about using plastic. But 90% of the tupperware products are safe to use except for polycarbonate range #7 which are not BPA free . The trick is to look at the numbers listed on the tupperware, As long as it is not seven, you can rest assured that you are buying safe products. This is what I use for my own home, and I ensure that I do not stock or sell the polycarbonate #7 range.

How do you juggle motherhood and your work?

I have made family part of my business. I pull over my son Azaan at times to note orders, calculate and pack them which makes him all smiles and keeps him occupied (Bonus  – it spares me from the “mamma, I am bored” look). Juggling motherhood and work, I wouldn’t say it’s easy, but as said earlier – it helps that I do the business on my own pace. Thanks to  technology, I am able respond to queries, take orders, publish posts while I am doing chores like drying clothes, cooking, doing dishes or even while putting my baby to sleep. I limit distractions and other time wasters.

And of course, MY FAMILY! They have been and continues to be my rock! This would not have been possible without all of them!

What is the best part about your work? What were the challenges involved?

I can work within the comforts of my home. I am the boss and I am the employee – so, that’s the one of the best parts. Secondly, I get to meet and mingle with people of various diversities on daily basis which feels great. The major challenge we face is getting in products to Doha. We import products from various parts of the world, costing us a bomb on the shipping and other handling charges which reflects on the product prices .

Any advice for mompreneurs? 

Mompreneurs – more than any other entrepreneurs  – needs to be disciplined with regard to time management. Be focused, and ban toxic people from your business and life. That’s it. All set and you’ll do fantastic  🙂

What is the one most important parenting rule you live by?

I am a strict but at the same time, let-free type of mamma – I go with the flow. My opinion is that the kids have to experience and learn to know stages of life. I am constantly trying to ensure that they get opportunities to enhance their lives in whichever way they want.

For more info on the Best Tupperware Deals in Qatar, visit:

Instagram – www.instagram.com/besttupperwaredealsinqatar

Facebook – www.facebook.com/besttupperwaredealsinqatar

To read more Momtastic interviews with inspiring super moms,